There are so many options out there when it comes to marketing your profile online. With all those choices, it's hard to know what the most effective ways to spend your profile building marketing dollars are.
After years of working with individuals and businesses and helping them with their CX Profiling, I've compiled a ton of data that has lead me to know exactly what works and what doesn't. Putting that data into practice has lead my clients to being extremely successful with their CX programs and associated digital profiles.
People that are successful profiling themselves online (and don't overspend) have mastered something that we call the "Digital Stack".
This "Digital Stack" is a term that we came up with to describe the order that you should implement certain online profile building tactics so that you squeeze every dollar of value out of everything that you're doing online.
When you hear a CX Professionals say that they failed using a certain type of profiling online, it is usually because they used a technique that didn't have a good foundation.
For example, it doesn't make a lot of sense to run a Facebook Ad campaign to generate interest in you if your LinkedIn, website and/or Facebook Page doesn't look great. This campaign typically fails because prospective contacts and colleagues like to do additional research when they see an people on Facebook. If they see something interesting, and then go look at a webpage or LinkedIn Page that looks like your nephew built it in 2005, that doesn't make them want to actually reach out to what they saw on Facebook.
I've seen a ton of CX Professionals who have run a 'get to know me' campaign with Facebook (on their own) that ultimately failed at first due to them not having their "digital house in order". In short, their personal brand looked terrible when people did just a little extra checking on them (because their LinkedIn, website and Facebook page weren't optimized).
We ended up running a nearly identical Online Personal Profile campaign when they signed up with me, but with one big difference.
The big difference was that we laid the groundwork for their Profile building before we ran it. We made sure that their LinkedIn, website and Facebook page looked great before we ran the project. When potential contacts saw their profile, they got a good impression of the person and hooked up with the individual simply to connect their professional networks or recruit them into their teams.
With that said, in what order should you setup your Digital Profile?